New ads target minority youth with health insurance message

Mar 13, 2014  •   Written by Erin Addington   •  no comments

ACA_Youth_Ads_Parents_EnglishThe importance of having health insurance gets a humorous and relatable twist in a new set of ads from the Office of Minority Health targeted at youth.

The ads encourage young minorities to enroll in health insurance prior to the March 31 deadline for signing up for coverage on healthcare.gov. Situations in the ads mimic meeting a girlfriend’s parent, playing video games and going to the gym — all with the #getcovered message.

Check out all of the cards here.

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