Held by the World Alliance for Breastfeeding Action every year since 1991, the week is intended to be a celebration and awareness campaign that brings attention to the issue of breastfeeding to communities all over the world.

This year’s theme is: Understanding the Past – Planning the Future: Celebrating 10 years of WHO/UNICEF’s Global Strategy for Infant and Young Child Feeding Objectives.

Locally, the Big Latch On in Jacksonvilleis Saturday, August 4 at 10:30 am at Friendship Fountain on the Southbank, across from downtown.

At 10:30 am local time across the country, nursing mothers will gather to celebrate World Breastfeeding Week and try to break the record for the most women breastfeeding simultaneously. Witnesses will count all the mothers that have latched their babies on for one minute at 10:30am.

This is Jacksonville’s second event.

Find more local breastfeeding resource for moms here.

Check back on our blog August 6 – we will have 20 days of breastfeeding posts as part of the U.S. Breastfeeding Committee’s 20 Actions in 20 Days: A Social Media Campaign in Celebration of National Breastfeeding Month 2012.